Top 5 Drawing & Coloring Apps on Android in South Africa - Q1 2022

The first quarter of 2022 saw interesting trends in the Drawing & Coloring category on the Android platform in South Africa. Here, we present an overview of the performance of the top five applications: Phone Case DIY, Paint by Number: Coloring Game, Happy Color®: Coloring Book, DIY Keyboard, and Tap Color Pro: Color By Number. Data is sourced from Sensor Tower, and more insights can be found there.

Phone Case DIY from CrazyLabs LTD showed varied trends throughout the quarter. Weekly downloads started at about 17.6K in late December and dipped to 4.5K by mid-January, before rising again to peak at approximately 18.5K in the last week of March. The app's active users mirrored this pattern, beginning at around 68.2K and reaching a low of 36.5K in late January, then climbing back up to 54.8K by the end of the quarter.

Paint by Number: Coloring Game by Oakever Games experienced a consistent performance in weekly downloads, starting from 10.9K in late December and ending at 11.3K by the end of March. Revenue saw a significant spike, particularly in the weeks of February 28 and March 7, hitting $82 and $92 respectively. Active users for this app also showed an upward trend, increasing from 66.6K to 67K over the quarter.

Happy Color®: Coloring Book by X-FLOW maintained a steady number of active users, starting at 48.1K and ending at 41.5K. Weekly downloads saw slight fluctuations, starting at 6.9K and ending at 4.2K, indicating a stable user base with minor variations over the quarter.

DIY Keyboard, another app from CrazyLabs LTD, showed a decline in performance over the quarter. Weekly downloads started strong at 15.4K but dropped to 4K by the end of March. Active users followed a similar trend, starting at 15.7K and ending at 5.5K, reflecting a decrease in user engagement over time.

Lastly, Tap Color Pro: Color By Number by Tap Color Studio saw a consistent performance in terms of active users, starting at 12.8K and ending at 12.6K. Downloads fluctuated slightly, starting at 4.8K and ending at 3.5K, indicating a stable yet slightly declining trend in user acquisition.

These insights provide a snapshot of the Drawing & Coloring category's dynamic landscape on Android in South Africa for Q1 2022. For more detailed analytics and trends, visit Sensor Tower.